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Scott Beckman
Scott Beckman

363 followers

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The Shield Breaker: Book One in the Enclave Saga
The Shield Breaker: Book One in the Enclave Saga

The Shield Breaker is a post-apocalyptic urban fantasy novel from the author of Pantheon.

2018

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Scott Beckman
Scott Beckman

Stories

Better Marketing

Published in

Better Marketing

Basic Freudian Psychology for Marketers

How understanding the id, ego, and superego can improve your branding

Jan 7, 2021
1
Basic Freudian Psychology for Marketers
Basic Freudian Psychology for Marketers
Jan 7, 2021
1

The Key to Success in Anything

That’s right, I think I’ve worked out the secret to become successful at absolutely anything at all.

Nov 6, 2020
The Key to Success in Anything
The Key to Success in Anything
Nov 6, 2020

How to Make Money with SEO

Because many an SEO has gone astray by doing everything right.

Oct 27, 2020
How to Make Money with SEO
How to Make Money with SEO
Oct 27, 2020
Better Marketing

Published in

Better Marketing

When Does Marketing Become Immoral?

On trickery, emotional guilt, and flawed logic

Dec 17, 2019
When Does Marketing Become Immoral?
When Does Marketing Become Immoral?
Dec 17, 2019
Better Marketing

Published in

Better Marketing

Marketing Inclusivity Checks You Probably Don’t Know But Should Do

Email design, images, copy, the devil is in the details

Oct 21, 2019
Marketing Inclusivity Checks You Probably Don’t Know But Should Do
Marketing Inclusivity Checks You Probably Don’t Know But Should Do
Oct 21, 2019
Better Marketing

Published in

Better Marketing

What Makes a Brand Trustworthy?

There’s more that keeps us going back than just honest communication

Oct 13, 2019
1
What Makes a Brand Trustworthy?
What Makes a Brand Trustworthy?
Oct 13, 2019
1
Better Marketing

Published in

Better Marketing

4 Ways to Protect Your Website From Being Smacked by Google’s Algorithm Updates

Keep it clean and simple, implement trends, and get expert advice when you need it

Oct 3, 2019
4 Ways to Protect Your Website From Being Smacked by Google’s Algorithm Updates
4 Ways to Protect Your Website From Being Smacked by Google’s Algorithm Updates
Oct 3, 2019
Better Marketing

Published in

Better Marketing

The Case for Vulgarity in Marketing Communications

If cursing is part of who you are, don’t dial it down to please customers

Sep 30, 2019
1
The Case for Vulgarity in Marketing Communications
The Case for Vulgarity in Marketing Communications
Sep 30, 2019
1
Better Marketing

Published in

Better Marketing

What If Cold Emails Really Are Just Cold?

Maybe it’s time we put them to rest

Sep 26, 2019
What If Cold Emails Really Are Just Cold?
What If Cold Emails Really Are Just Cold?
Sep 26, 2019
Better Marketing

Published in

Better Marketing

The Future of Marketing Will Be Ad-Free

Here’s why and how one company is already living this vision

Sep 22, 2019
10
The Future of Marketing Will Be Ad-Free
The Future of Marketing Will Be Ad-Free
Sep 22, 2019
10
Scott Beckman

Scott Beckman

363 followers

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Digital Marketing Leader and Strategist.

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